Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24 Page 25 Page 26 Page 27 Page 28 Page 29 Page 30 Page 31 Page 32 Page 33 Page 34 Page 35 Page 36 Page 37 Page 38 Page 39 Page 40 Page 41 Page 42 Page 43 Page 44 Page 45 Page 46 Page 47 Page 48 Page 49 Page 50 Page 51 Page 52 Page 53 Page 54 Page 55 Page 56 Page 57 Page 58 Page 59 Page 60 Page 61 Page 62 Page 63 Page 64 Page 65 Page 66 Page 67 Page 68 Page 69 Page 70 Page 71 Page 72 Page 73 Page 74 Page 75 Page 76 Page 77 Page 78 Page 79 Page 80 Page 81 Page 82 Page 83 Page 84 Page 85 Page 86 Page 87 Page 88 Page 89 Page 90 Page 91 Page 92 Page 93 Page 94 Page 95 Page 96 Page 97 Page 98 Page 99 Page 100 Page 101 Page 102 Page 103 Page 104 Page 105 Page 106 Page 107 Page 108Fr Fr Fr Frontline Employee ontline Employee ontline Employee ontline Employee has the has the has the has the “ “ “ “Ingredients Ingredients Ingredients Ingredients” ” ” ” EAPs Need EAPs Need EAPs Need EAPs Need Hundreds of EAPs are thrilled with FrontLine Employee. More EAP testimonials are found in our promotional literature than any similar publication. Many of our subscribers gave up on their old newsletter just to get FrontLine Employee. Why? ▪ Other newsletters are too expensive, too infrequent, and too long- winded. Many can’t be emailed. None are editable and all contain third- party links, copyright marks, and slapdash customization. This undermines a seamless appearance that your EAP needs. FrontLine Employee avoids these problems. ▪ Articles in wellness newsletters do not contain creative topics that motivate employees to act on their problems. Many are freelanced, written by health writers who do not understand EAPs. And almost none offer tips for improving workplace productivity. ▪ And here is the “elephant in the living room” when it comes to EAP newsletters: Virtually no one finishes reading a four-page newsletter before being distracted and putting it down. Four-page newsletters are ALWAYS quarterly newsletters. And with less frequency comes less impact. Frequency Frequency Frequency Frequency, , , , Not Not Not Not Quantity Quantity Quantity Quantity Increases EAP Utilizatoin Increases EAP Utilizatoin Increases EAP Utilizatoin Increases EAP Utilizatoin I cannot emphasize this enough: One of the many secrets to the success of FrontLine Employee is its two-page format. This amounts to 50% more content per year than a quarterly 4-page newsletter! But, ironically, it is more likely to be completely read. Think about that for a minute. . . All articles in FrontLine Employee are between 75 and 250 words. They are tightly written without fluff and deliver a fire hose thought-provoking content. Here’s the point: Your newsletter must not be casual entertainment or a snoozer that is sheepishly dropped into people’s inboxes every three months. It is your most valuable marketing tool! You need frequency, and monthly is the way to go. Still, you can decide to send Frontline Employee less frequently if you wish. It’s in your control. Obviously, if you don’t have an EAP newsletter, you need one. If you don’t have FrontLine Employee, you are probably paying too much for a non-EAP authored publication that is not putting your relationship with top management in the forefront of its purpose, and not driving your utilization rate up. EAP Testim EAP Testim EAP Testim EAP Testimonials: What Your Colleagues Say onials: What Your Colleagues Say onials: What Your Colleagues Say onials: What Your Colleagues Say Only FrontLine Employee does all the things and I mentioned above, but there is what others have said: