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FrontLine Supervisor EAP Utilization Improvement Newsletter

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Product Description

For over 26 Years, America's Only EAP Newsletter for Supervisors Increases Supervisor Referrals to EAPs, Reduces Behavioral Risk, and Is Guaranteed to Make Any EAP More Valuable

  • Protect Your EAP from Take Over
  • Reduce Risk to the Organization
  • Increase Supervisor Referrals of the Most At-risk Employees
  • Maintain Top-of-Mind Visibility for Your EAP
  • Reduce Supervisor Referral Mistakes and Missteps

our EAP’s very life depends on solid relationships with top management. You want them to have no thoughts about cutting the EAP, contracting it out, or turning of the service to a managed care 800# hot line.

There is no better way to keep your EAP funded than boasting formal supervisor referrals of the most at-risk troubled employees. These referrals show your value to decision makers, and you can’t have enough of them. But getting supervisor referrals can be tough. And that's why we created FrontLine Supervisor EAP Newsletter

Maintaining "Top of Mind" Awareness Is What Keeps Supervisor Referral Rates High

You must communicate with management frequently and in writing to maintain “top of mind awareness.” Ask any marketing pro. This frequency is 12 times per year. Andy less than you will lose 10% of your visibility and "top of mind" awareness with your audience. Frequency counts in marketing. Not quantity. Less frequency means you will simply drift out of mind.

A newsletter to maintain visibility is the only way you can really do it well—repeating—the only way. It’s how they will remember you.

This is what FrontLine Supervisor EAP Newsletter is all about. You have a great EAP, but there is a missing link. It is FrontLine Supervisor EAP newsletter.

Increase Supervisor Referrals 20% in 90 Days

For 22 years, FRONTLINE SUPERVISOR has been promising a 20 percent annualized increase in supervisor referrals visible within 90 days—guaranteed.

Even more valuable is the peace of mind you will enjoy knowing your relationship with management is growing more secure.

High frequency of communication in small doses is the secret to promotion and marketing your EAP. FRONTLINE SUPERVISOR is education, marketing, promotion, training, and a tool to reduce risk all wrapped into one powerfully unique publication that’s easy read.

FRONTLINE SUPERVISOR also gives you a winning edge in presentations, EAP proposals, or in live-training support for supervisors.

What to Do, How to Do It, What to Say, and How to Say It

FRONTLINE SUPERVISORmakes you management’s best friend because it delivers useful and actionable information on using the EAP in supervision. It literally rescues supervisors from their own bad habits, thereby reducing risk to the organization.

FRONTLINE SUPERVISOR is like personally sitting down with every supervisor in your organization everysingle month and marketing the EAP to them directly. Imagine it.

With FRONTLINE SUPERVISOR, managers keep your EAP at the forefront of their minds so they refer troubled employees rather than becoming armchair diagnosticians and “Lone Rangers” who increase risk to the organization.

FRONTLINE SUPERVISOR can be branded with your logo or you can choose your own completely unique name. We will use our artists to create a nameplate just for you at no additional charge. We will then send this graphic to you for use each month. Simply paste it to your newsletter when it arrives in your email.

FRONTLINE SUPERVISOR is editable and reproducible. And it is only two easy-reading pages editable b you in MS Word or MS Publisher. A pdf or text in MS Word is also available at no extra charge.

You Will Reach Every Supervisor—Every Straggler
You will reach every supervisor—even those who missed your last training session. Finally, no one will be out of your reach.

FRONTLINE SUPERVISOR is turnkey, but you are in complete control. FRONTLINE SUPERVISOR doesn’t undermine you. You are always are able to control its content and add your own expertise.

Trust FrontLine Supervisor—It’s Peer Produced

FRONTLINE SUPERVISOR was created in 1993. It has been mailed monthly a week early from the month of issue non-stop, without interruption.

Its writers have acquired the experience, garnered from every type of EAP venue — internal, external, consultant, and managed care sponsored. Authorship is also rooted in occupational alcoholism history, the core technology, and the country’s most well-known EAP thought leaders have endorsed the publication. Its founder, one of the first CEAPs ever to the first CEAP exam in 1986, over 30 years ago.

Unique Problem-Solution Format

The focus of FRONTLINE SUPERVISOR is on supervisory problems and using the EAP as an effective, pro-people management tool. It includes up-to-date professional development information drawn from hundreds of sources and tips inspired by experience of many EA professionals.

FRONTLINE SUPERVISOR accepts input from subscribers. Use the “Subscriber E-Hot Line” at to request specific topics you supervisors to read about..we’ll take care of it.

Over 100,000 supervisors in thousands of companies read FRONTLINE SUPERVISOR each month, and we still have many charter subscribers.

Since 1994 FRONTLINE SUPERVISOR has published over 1300 questions and answers onthe supervisor’s role and EAP. This makes FRONTLINE SUPERVISOR the most authoritative and widely read publication in the world on the supervisor’s role in using the EAP in supervision.

Here are just a few of the many topics FRONTLINE SUPERVISOR covers throughout the year:

Hot Topics Supervisors Need to Know

With FRONTLINE SUPERVISOR, you won’t worry anymore about being out of sight and out of mind with supervisors. Not only will you market your program more effectively, you may also become part of top management’s inner circle of advisors. You will become more relevant.

"Thanks [for your newsletter], I can't tell you how much our client companies appreciate what you are writing. Always a big hit with managers we work with and very helpful for them! Keep up the good work.”
David Worster, Director, NH EAP Collaborative, Concord, New Hampshire

"Every month I tell my clients, ‘This is a particularly good issue,’ and every month it truly is! 
This is a great resource. Thank you so much.” 
Elizabeth Robinson, LMFT, CEAP, Manager, Employee Assistance Program
University of Connecticut Health Center, Farmington, Connecticut

"FRONTLINE SUPERVISOR is like putting out my own newsletter without any of the headaches."
Ted Walker, Walker Northwest EAP, Portland, Oregon

"Our clients find FRONTLINE SUPERVISOR to be an excellent source of timely, concise, and valuable information –keep it coming!"
Joseph Lemmon, LCSW-C, CEAP, President, JSL Consulting Group, Baltimore, Maryland

"Keep up the good work! FRONTLINE SUPERVISOR answers the questions our customers never knew they had!"
Adriane Scherrer, Executive Director, Partnership EAP, Inc., Middletown, Ohio

"FRONTLINE SUPERVISOR is our most effective tool for helping managers and supervisors in our client companies. They tell me they keep each issue and refer back to them."
Ted Larrison, LCSW, CEAP, EAP Manager, Southern Hills Counseling Center, Jasper, Indiana

Help Supervisors Engage with Employee and Reduce Risk

Only 41% of managers make a conscious effort to pay attention to their employees' well-being, according to a recent study conducted by 15Five, a management consulting firm.

The survey was not talking about the failure to be an armchair diagnostician. Rather, the survey was examining how supervisors do or do not pay attention to signs and symptoms that ought to be trigger a discussion or inquiry, and then a possible referral to help – like to the EAP.

At, we not surprised by the findings. Here’s why.

The pattern of detachment observed in this study is due, in my opinion, to the decrease in number and erosion of high touch, live-body, genuine, core technology EAPs that move within an organization offering consulting, training, promotion, and a ton of engagement that help the work culture “think EAP.”

Only these sorts of programs (as originally conceived by the founders of EAPs) are bold enough and integrated enough to reach managers with the right education, training, and consultation that can leadership influence supervisors to manage troubled employees properly and with reduced risk to the organization. By risk, I mean all kinds—from conflicts to mass murder.

I will debate any workforce management professional in the U.S. on the subject of increased workplace homicide and the erosion of viable employee assistance program mechanisms.

Driving the study by 15Five is global concern about stress, burnout, and work-life balance. Anticipate hearing a new buzzword in the future "work life synergy,” This lexicon underscores the new age of 24/7 digital access, remote work positions, and in many cases, the nearly impossible ability to detach from work. Work-life synergy is about managing stress despite the morphing of work time and personal time off.

To help supervisors focus on “identifying” signs and symptoms of trouble employees, do effective supervisor training, distribute a supervisor newsletter like the one we’ve published for 27 years, and make it easy and promote frequently, your availability as an EAP or EA professional to consult on employee issues. 

When promoting to management, understand that frequency is everything. Expect to have 8 or 9 touches with your supervisory staff before you see regular reliance on you has a helping professional. Then, do not let up. Find reasons to connect monthly. There is absolutely no easier way than using Frontline Supervisor – and it has a notes section on page two – use it each month to connect, share news, hints, and tidbits on using the EAP in supervision. Use this form to get a subscription or a trial.

Other Products for Improving Supervisor Skills

  • 14 Vital Skills for Supervisors
  • Tip Sheets and Handouts for Supervisor
  • Stress Management Skills for Supervisor
  • EAP Orientation for Supervisors
  • Frontline Supervisor EAP Newsletter

Warranty Information

FREE TRIAL OR SAMPLE - PHONE 1-800-626-4327. America's only EAP newsletter for supervisors guaranteed to increase the number of supervisor referrals to your program, improve your relationships with top management decision makers, ramp up EAP engagement among the workforce, increase EAP utilization, add value to your employee assistance program, and have you sleeping better at night knowing you have a more secure EAP that makes a bigger impact to reduce risk, save more lives, and prevent potential tragedies caused by trouble employees. With a 3-month trial, you will see your EAP referrals increase before you every pay a cent for this product.