Your EAP’s very life depends on solid relationships with top management. You want them to have no thoughts about cutting the EAP, contracting it out, or turning of the service to a managed care 800# hot line.
There is no better way to keep your EAP funded than boasting formal supervisor referrals of the most at-risk troubled employees. These referrals show your value to decision makers, and you can’t have enough of them. But getting supervisor referrals can be tough. And that's why we created FrontLine Supervisor EAP Newsletter
You must communicate with management frequently and in writing to maintain “top of mind awareness.” Ask any marketing pro. This frequency is 12 times per year. Andy less than you will lose 10% of your visibility and "top of mind" awareness with your audience. Frequency counts in marketing. Not quantity. Less frequency means you will simply drift out of mind.
A newsletter to maintain visibility is the only way you can really do it well—repeating—the only way. It’s how they will remember you.
This is what FrontLine Supervisor EAP Newsletter is all about. You have a great EAP, but there is a missing link. It is FrontLine Supervisor EAP newsletter.
For 22 years, FRONTLINE SUPERVISOR has been promising a 20 percent annualized increase in supervisor referrals visible within 90 days—guaranteed.
Even more valuable is the peace of mind you will enjoy knowing your relationship with management is growing more secure.
High frequency of communication in small doses is the secret to promotion and marketing your EAP. FRONTLINE SUPERVISOR is education, marketing, promotion, training, and a tool to reduce risk all wrapped into one powerfully unique publication that’s easy read.
FRONTLINE SUPERVISOR also gives you a winning edge in presentations, EAP proposals, or in live-training support for supervisors.
FRONTLINE SUPERVISORmakes you management’s best friend because it delivers useful and actionable information on using the EAP in supervision. It literally rescues supervisors from their own bad habits, thereby reducing risk to the organization.
FRONTLINE SUPERVISOR is like personally sitting down with every supervisor in your organization everysingle month and marketing the EAP to them directly. Imagine it.
With FRONTLINE SUPERVISOR, managers keep your EAP at the forefront of their minds so they refer troubled employees rather than becoming armchair diagnosticians and “Lone Rangers” who increase risk to the organization.
FRONTLINE SUPERVISOR can be branded with your logo or you can choose your own completely unique name. We will use our artists to create a nameplate just for you at no additional charge. We will then send this graphic to you for use each month. Simply paste it to your newsletter when it arrives in your email.
FRONTLINE SUPERVISOR is editable and reproducible. And it is only two easy-reading pages editable b you in MS Word or MS Publisher. A pdf or text in MS Word is also available at no extra charge.
You Will Reach Every Supervisor—Every Straggler
You will reach every supervisor—even those who missed your last training session. Finally, no one will be out of your reach.
FRONTLINE SUPERVISOR is turnkey, but you are in complete control. FRONTLINE SUPERVISOR doesn’t undermine you. You are always are able to control its content and add your own expertise.
FRONTLINE SUPERVISOR was created in 1993. It has been mailed monthly a week early from the month of issue non-stop, without interruption.
Its writers have acquired the experience, garnered from every type of EAP venue — internal, external, consultant, and managed care sponsored. Authorship is also rooted in occupational alcoholism history, the core technology, and the country’s most well-known EAP thought leaders have endorsed the publication. Its founder, one of the first CEAPs ever to the first CEAP exam in 1986, over 30 years ago.
The focus of FRONTLINE SUPERVISOR is on supervisory problems and using the EAP as an effective, pro-people management tool. It includes up-to-date professional development information drawn from hundreds of sources and tips inspired by experience of many EA professionals.
FRONTLINE SUPERVISOR accepts input from subscribers. Use the “Subscriber E-Hot Line” at workexcel.net/hotline.html to request specific topics you supervisors to read about..we’ll take care of it.
Over 100,000 supervisors in thousands of companies read FRONTLINE SUPERVISOR each month, and we still have many charter subscribers.
Since 1994 FRONTLINE SUPERVISOR has published over 1300 questions and answers onthe supervisor’s role and EAP. This makes FRONTLINE SUPERVISOR the most authoritative and widely read publication in the world on the supervisor’s role in using the EAP in supervision.
Here are just a few of the many topics FRONTLINE SUPERVISOR covers throughout the year:
Hot Topics Supervisors Need to Know
With FRONTLINE SUPERVISOR, you won’t worry anymore about being out of sight and out of mind with supervisors. Not only will you market your program more effectively, you may also become part of top management’s inner circle of advisors. You will become more relevant.
"Thanks [for your newsletter], I can't tell you how much our client companies appreciate what you are writing. Always a big hit with managers we work with and very helpful for them! Keep up the good work.”
David Worster, Director, NH EAP Collaborative, Concord, New Hampshire
"Every month I tell my clients, ‘This is a particularly good issue,’ and every month it truly is!
This is a great resource. Thank you so much.”
Elizabeth Robinson, LMFT, CEAP, Manager, Employee Assistance Program
University of Connecticut Health Center, Farmington, Connecticut
"FRONTLINE SUPERVISOR is like putting out my own newsletter without any of the headaches."
Ted Walker, Walker Northwest EAP, Portland, Oregon
"Our clients find FRONTLINE SUPERVISOR to be an excellent source of timely, concise, and valuable information –keep it coming!"
Joseph Lemmon, LCSW-C, CEAP, President, JSL Consulting Group, Baltimore, Maryland
"Keep up the good work! FRONTLINE SUPERVISOR answers the questions our customers never knew they had!"
Adriane Scherrer, Executive Director, Partnership EAP, Inc., Middletown, Ohio
"FRONTLINE SUPERVISOR is our most effective tool for helping managers and supervisors in our client companies. They tell me they keep each issue and refer back to them."
Ted Larrison, LCSW, CEAP, EAP Manager, Southern Hills Counseling Center, Jasper, Indiana